Originally published by The Wall Street Journal, August 2023.
The Wall Street Journal put PUTTR to the test with a straightforward premise: does this putting green actually improve your golf game? Their reviewer's conclusion — captured in the headline — was yes. And the reason was simple: PUTTR makes practice so enjoyable that you actually do it consistently, which is the real key to improvement.
Read the full Wall Street Journal review →
What The Wall Street Journal Highlighted
The Promise: Making Practice Fun Enough to Actually Do It
The WSJ reviewer approached PUTTR with the same skepticism any golfer would: can a putting mat really make practice fun enough that you'll stick with it? The answer, based on their experience, was a clear yes. The combination of games, competitive features, and real-time data created a practice loop that the reviewer found genuinely compelling.
Real Impact on Handicap
Unlike many golf training aid reviews that speak in generalities, the WSJ piece focused on tangible improvement. The reviewer found that consistent use of PUTTR translated to better putting on the course — the ultimate test of any practice tool.
A Different Kind of Golf Investment
The review acknowledged the price point while making the case that the value lies in consistent use. A training aid that sits unused is worth nothing regardless of price. A training aid that you use regularly because it's genuinely enjoyable delivers compounding returns over time.
The Verdict
The Wall Street Journal's review validated PUTTR's core thesis: if you make putting practice fun, golfers will actually do it. And if they do it consistently, their games will improve. The technology, games, and data are the mechanisms — but the real innovation is solving the motivation problem.
Read the full article at The Wall Street Journal →
About PUTTR
PUTTR is the world's first AI-powered smart putting mat. It combines an 11-foot putting surface (stimpmeter 10-11), computer vision putt tracking, 100+ games and drills, breaking putt simulation via 27 putting positions, and AI coaching — all in a portable aluminum case. Available at puttr.co and PGA TOUR Superstore.
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